Interior signs

It may seem self-explanatory, but interior signs are those used indoors, inside a building or other facility, advertising the location of businesses in a common building such as a mall, office building, entertainment complex, etc.

The importance of interior signage is firmly established, and respected by both the design and business community for its contribution to the commercial and self-image success of a facility.

We look forward to newer and greater products in the area of signage, graphics, and electronic media addressing communication, identification, merchandising, and marketing.

OverDesign develops these signs with two major purposes: to provide guidance in a safe and efficient manner –as required by regulatory authorities–, and to influence buyer choices –as encouraging certain point of purchase transactions–.

The measure of the value of a well-conceived signage program is the enhanced functionality and aesthetic appeal as it translates into a positive economic and institutional impact to the organization.

Rooms signage

Office buildings are certainly a hard place for competition. The visual environment is everything, and appropriate signage plays a vital role.

Highly train and skilled property management companies, for the most part, manage such facilities professionally. In order to effectively compete for tenants, they must portray an appearance that potential clients recognize as one which meets their expectations of how their firm should be perceived by their own clients and personnel.

This demonstrates how sensitive appearance and image is to building owners and managers, their clients, and visitors who are themselves clients.

Executive office identification, and common area public signage (such as restrooms) are directed and identified for the benefit of customers and common users.

Hotels and resorts also require intensive signage for wayfinding throughout the facility, of which very little is escorted. Beyond simply finding the correct room number, they embrace many of the same retail options found in a mall, and directional signs along with signs that provide for the safety of guests are essential.

Directories signage

The signage that identifies and maps the names and locations of rooms and offices in a complex facility, the tenants in a multi-tenant building, or in a development made up of a group of buildings, are essential to enable people to find their way to a given destination through the use of an effective legible system.

As stores become larger, and thus more complex, the demand for signage increases: large stores employ directories, and wayfinding signage to get to various departments or floors.

Malls signage

OverDesign develops and installs a wide variety of typical on-premise sign types to be located within the interior of multi-tenant buildings or malls to dramatically improve customers experience.

In a mall setting, retailers are dependent on their identification sign to attract customers.

However, the mall owner is also concerned with disseminating information regarding the entire facility and attracting and retaining more tenants. Such amenities as large map directories at each entrance, directional signs for restrooms, food courts, first aid, and emergency exits are keys to the overall success of the business.

A typical small retail store or restaurant in a downtown shopping area, by the other side, primarily requires identification to attract customers passing by, but once in the store, visitors need to be directed by departmental and merchandising type signage.