Services> Communication strategies
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OverDesign generates communication strategies for organizations, propositions that involve institutional communication, brand equity, advertising and media management, as an integrated toolbox of solutions that adds valuable brand performance to our clients.
This is the core substance, and the mandatory approach of our business, based in the value of design as a very complex task developed by a team that joins inspirations and wills and consistently communicate the assets of the organizations we serve.
Institutional communication
We define this work area as the
assembly of effectively emitted messages,
being an essential operative dimension for any kind of organization because
it integrates corporate identity, reality and image in form of messages.
The successful management of this body of messages allow us to build a name and matching terms, signs, symbols and design, a combination of these, that are intended to identify the goods and services of your business or group of businesses and to differentiate them from those of your competitors.
We design your institutional communication strategy, from the logotype to the architecture, helping you to clearly identify your brand in each detail and in the entire corporate image.
Brand equity
OverDesign
composes signs of identity for branding
organizations, translating non-visible attributes
into visible shapes. When we talk about brand equity, we refer to the value of your brand as a mixture of tangible and intangible attributes which create influence and add value to your organization.
Brand equity is based on the extent to which your brand reaches high associated loyalty, name awareness, perceived quality and strong product associations, also including other intangible assets such as patents, trademarks and channel relationships.
We create sharp, memorable, eye-catching signs to identify solid organizations and distinguish them from the context.
Advertising and media
OverDesign
makes your messages well-designed pieces to promote your products, services,
or ideas through stunning persuasive advertisements for newspapers and
magazines, direct mail, posters, signs, billboards, websites, TV and
radio commercials. We develop a consistent media plan, creating a favorable image of your organization that plays a key role in the competition for the consumer's choice by influencing the way they think and act.
Our believe is that, instead of satisfying the requirements of customers, we must influence in their perceptions and preferences to help them in making their decisions.
We use a variety of techniques to create effective advertisements that include, among others, attention-getting headlines, impressive slogans, realistic testimonials, differentiating product characteristics, laudatory comparisons, and calculated repetition.
