OverDesign is an experienced staff of young professionals in diverse disciplines related to communication, working together to bring effective high-quality business communication services for organizations worldwide. As needs evolve ever more rapidly in this digital age, OverDesign is there with solutions through the global statement "Evolution on design".

For a long time, OverDesign has been developing leading brand image tools and delivering on the promise of reliable quality in every product and service.

OverDesign strives to be innovative, to meet the diverse brand communication needs of organizations everywhere, operating with a global perspective yet paying close attention to local needs and prices, realizing the full value of brand equity with uncompromising solutions.

We define strategies focused on simplicity and precision, easier to understand, easier to implement, intuitive to be learned, and easier to maintain across the time than flashy, busy image laden counterparts. Our work proves that ordered simplicity does not look cheap, feel plain, or perceive ugly.

We do not use thirty words when three will do. We believe design should serve our clients and, mostly, their customers, not stun them. We believe design must refine communication. We know impact is an elaborated persuasion style, not just a punch technique.

We believe design is about doing things consciously –and not because they have always been done in a certain way– to transform certain information we call ideas into an outcome, be it tangible or intangible –which is to say a product or a service–. It is about exploring and experimenting. It is about comparing alternative solutions to select the best possible.

We create contents for. Our goal is to provide our clients with compelling communication tools in order to advise, inform, inspire and captivate their audiences. We know we must represent a choice for organizations when designing their communication strategy. They can, either produce it at the lowest possible cost and compete purely on price, or they can use design to develop strong relationships with customers, and, in addition, charge a premium for it.

Our design capabilities must serve as catalyst for new ideas, better processes, continuous improvement and new ways of driving their business strategy. We must be the right choice team to work with in the wide variety of design disciplines –from conception to application– that communication involves.

Originally created as "Andrés Peña & Associates", by 1992, the company evolved, from a basically graphic design focused studio based in Santa Fe, Argentina, to a complex organization that integrates a qualified team of communicators using innovative knowledge and methods and exploiting the cutting-edge technology advantages, covering the entire scope of business communication, from the very first ideas and tactics to the final tangible and intangible results. OverDesign soon incorporated robust equipment for pre press and printing services: last generation multi-platform computer servers and workstations, professional digital cameras, high resolution reflective/transparency intensive-demand high-end scanners, computer-to-film/computer-to-plate high-speed imagesetters, large format plotters (for fine art posters and photo reproduction, indoor/outdoor displays, signage, banners, exhibition graphics and advertising architecture), and related devices capable of supporting high traffic.

OverDesign extended to the national market and promptly also reached bordering countries developing large scale projects. Before the XX century ended, the company went to the international market, accomplishing global-range works. Today, OverDesign has own offices in Santa Fe (Argentina) and Orlando (USA), and is currently expanding world-wide, permanently searching for new markets.

OverDesign started publishing its own editorial material continuously since early 2002, introducing targeted content magazine editions for premium audiences, and successfully expanded the offer to electronic production for the world wide web and digital audiovisual media.